冷血賭徒的奇異幻境

制作跟CMCC合作的方案ing
若能顺利推进，无疑属于能影响格局的举措
灌coffee中...
比较了下罗兰贝格和麦肯锡的ppt图表规范之不同，发觉前者更得偶心...

本周搞定了奥迪的一个case，可以公布了...

尝试下哈，这样就能腾出右手来做很多事了...至少可以同时画手绘图了哈
是否能更均衡左右脑的和谐发展呢?

今日不知道有多少blog会同时贴出这张图
Apple iPhone,众望所归

NND,写这MBA论文搞死偶了...把BCG Matrix,GE Matrix,Michael Porter's Five Forces,Competitive Strategies还有SWOT Analysis这些基本的consulting model都复习了一遍...
终于收尾阶段，刚搞出来摘要...估计错失不少,抢险出炉

Key word: WAP; free WAP；mobile network; developing strategy; mobile marketing
With the fast popularization of Internet today, mobile network is coming into our daily life gradually as well. Not only be satisfied with the demand of information and communication from internet, but also feels its convenience when one is connected with WAP site via mobile phone. By the end of 2006, there had already been 115 million WAP users in China. Thus, this industry is getting more and more flourishing.

WAPS is one the leading professional corporations in this field and involves several central businesses. But with itself expanding recently and more competitor appearing, “portal”, “site establishing system” and “alliance”, 3 main parts are facing huge challenge.

According to analyze and summarize the development of independent industry—WAP home and abroad, whole text focus on discussing the current service structure and further developing strategy for WAPS. The author has realized although current 3 main parts, “portal”, “site establishing system” and “alliance”, are still on top in this field, WAPS has itself risks such as the illogical business structure, unclear developing emphasis. Besides, WAPS has not been found itself advantages and conceal shortages.

According to research the inter advantages and shortages and the outer opportunities and challenges for WAPS by using SWOT,  the active competition strategy must be used into the development of WAPS in order to create a brand-new competition advantage and expand marketing occupancy to supplant other competitors, including, 1. running to a portal advertising agency and extend using its advantage in alliance advertisement; 2. using multiplex competition strategy to balance the proportion of income and expenses so as to renew current businesses, which is represented that WAPS tries to establish electronic business platform in order to use the advantage of advertising to study marketing; 3. using incorporation strategy to lead absolutely in its advantage business that is to incorporate competitors and suppliers to extend market shares and income scale; 4. using cooperation strategy to win together with partners in order to speed the development of the industry totally.

ADMOB，Sequoia的Jim Goetz投的（http://www.sequoiacap.com/people/jim-goetz/）目前board member包括：Jim Goetz of Sequoia Capital, and Maynard Webb, prominent Silicon Valley investor and former COO of eBay.
偶潜意识里对跟偶职能近似的角色感兴趣，很有意思的是，其新任Sales Head Tony Nethercutt是YoutubeVice President of Advertising Sales，而且之前还managed the DoubleClick Network Sales office in San Francisco for several years.(想到double click在中国和Allyes的PK...)
大致的biz model是：“AdMob’s Marketplace offers advertisers access to the world’s largest network of mobile Web inventory, a powerful set of targeting tools, and real-time metrics and reporting. AdMob allows advertisers to run ads across a comprehensive set of mobile content channels, including communities, entertainment, news, and portals. With the recent addition of the contextual search channel, AdMob also allows advertisers to build campaigns that include mobile Web searches through Google’s mobile AdWords service.”
说句玩笑话，很WAPS
系列精确定位到受众的工具
实时的计数与报告
并且也迅速广告主从一系列媒介中选择匹配自己需求的组合
此外，还与搜索引擎合作，整合了搜索匹配广告
似乎也充分利用了所谓广告主领域的long tail: “Advertisers with budgets as small as have used the network to generate results, with click-through rates of at least 5 times those of traditional Web advertising. Hundreds of advertisers, ranging from small startups to the top 10 global brands are currently using the network.”大到世界10大品牌，低至10 美金以下的广告主均可（这点类似Google adsense）

新年先埋一个wish list，回头看看明年这时候长出什么种籽

VAN的2007 wish list
更顽强的意志和更严格的时间/精力的控制能力
管理与协作能力的进步
更训练有素的战略思考能力与缜密的逻辑思维能力
投融资知识与实践
对2-3个领域（例如媒介分析，广告营销）的专业知识/技巧达到熟捻
培养1-2个业余活动，目前圈定Golf
继续撰成关于New Media的著述并出版
东南亚旅行
掌握基础日语

祝大家都能在工作和生活之间取得完美的平衡