WAPS照镜子...ADMOB

van_wucanghua 发表于 2007-01-07 15:55:20

ADMOB，Sequoia的Jim Goetz投的（http://www.sequoiacap.com/people/jim-goetz/）目前board member包括：Jim Goetz of Sequoia Capital, and Maynard Webb, prominent Silicon Valley investor and former COO of eBay.
偶潜意识里对跟偶职能近似的角色感兴趣，很有意思的是，其新任Sales Head Tony Nethercutt是YoutubeVice President of Advertising Sales，而且之前还managed the DoubleClick Network Sales office in San Francisco for several years.(想到double click在中国和Allyes的PK...

)
大致的biz model是：“AdMob’s Marketplace offers advertisers access to the world’s largest network of mobile Web inventory, a powerful set of targeting tools, and real-time metrics and reporting. AdMob allows advertisers to run ads across a comprehensive set of mobile content channels, including communities, entertainment, news, and portals. With the recent addition of the contextual search channel, AdMob also allows advertisers to build campaigns that include mobile Web searches through Google’s mobile AdWords service.”
说句玩笑话，很WAPS

系列精确定位到受众的工具
实时的计数与报告
并且也迅速广告主从一系列媒介中选择匹配自己需求的组合
此外，还与搜索引擎合作，整合了搜索匹配广告
似乎也充分利用了所谓广告主领域的long tail: “Advertisers with budgets as small as have used the network to generate results, with click-through rates of at least 5 times those of traditional Web advertising. Hundreds of advertisers, ranging from small startups to the top 10 global brands are currently using the network.”大到世界10大品牌，低至10 美金以下的广告主均可（这点类似Google adsense）

曾经的这一天...

» 2006年: brain map又一张mindmanager手绘终于完成

阅读362次评论个人主页扔小纸条文件夹: mobile marketing

收藏: QQ书签 del.icio.us 订阅: Google 抓虾

发表评论

* 昵称
	已经注册过? 请登录新用户请先注册以便能显示头像及追踪评论回复
Email
网址
* 评论
表情
* 验证码	请输入您看到的数字 (注册登录就不用每次输入讨厌的验证码了)